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Breast cancer awareness month

Jennifer Bell

Issue date: 10/28/09 Section: News
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October is all about breasts, and it seems as though everyone is supporting the cause. Wherever you turn this month, you are almost sure to see a pink ribbon strategically placed somewhere. So why is breast cancer so important with all the other diseases out there?

An estimated 192,370 new cases of breast cancer will occur in women in the United States this year. Of those mothers, wives, girlfriends, daughters, sisters and aunts over 40,000 will die. Breast cancer is not a disease that discriminates itself to only women; an approximated 1,910 men will also be afflicted with this disease that will take 440 lives of the men diagnosed.

Most cancers (about 85 percent) start in the mammary duct and another 15 percent in the lobules; growth of abnormal cells can lead to breast cancer. In most cases, there are warning signs to keep a look out for:

Sudden nipple discharge

Swelling, redness, and or darkening

Change in the size and shape of the breast

Dimpling and /or puckering of the breast skin

Itchy, scaly, sore breasts and/or rash

Hard knots or lumps

And sudden pain in one area that will not subside

If you are experiencing any of these symptoms, please contact your personal care physician immediately. Catching breast cancer in its earliest stages is the best way to beat the odds.

Currently there are many treatments for breast cancer however, there is no cure. That is where Susan G. Komen and many other fundraising organizations come in, and there are plenty of ways to get involved in Madison. If you were unable to make the MATC women's volleyball game and kids camp fundraiser on Oct. 10, 2009, you haven't missed your chance to get involved. Go to www.fitfporthecure.com for other opportunities in Wisconsin.

If your schedule does not permit you to actively join the cause, you don't have to look any further than your local grocery store or the MATC marketplace cafeteria. Yoplait yogurts are currently sporting pink tops and for every top you save and send to the listed address, you will be contributing to breast cancer research. If you missed John Rothbauer, manager of Fuze, handing out free samples of two new drinks that will contribute a portion of sales to Susan G. Komen, you can still give them a try all month long. Pomegranate Acai Berry and Goji Wild Berry both come with the pink ribbon clearly marked on the label.

However big or small you feel your contribution is, it does make a difference. All proceeds go towards saving a life, toward discovering a cure. It affects so many that one does not have to look far to discover someone suffering from breast cancer and your money isn't the only way to help. Be a friend and offer your support. To find local breast cancer support groups in your area go to, www.madisonraceforthecure.com/survivors.
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