The Frugal Muse
If you're a book lover, this shop is a delight
Eric Ely
Issue date: 10/7/09 Section: Entertainment
Fine customer service is something you will be sure to notice on your visit to the store. The sales staff are both friendly and knowledgeable. They are more than willing to answer questions and help their customers make their buying experience a pleasant one. "There is nothing more important than goodwill and reputation," Glick said.
With its strong history and a good track record behind them, Frugal Muse are doing all they can to keep up with the times. When the first store opened in 1993 the Internet was still in its infancy. Now, 16 years later, things have changed dramatically. The Frugal Muse has done its best to compete with new advancements in technology.
"We have over 10,000 books listed on Amazon," Glick says. Working with Amazon instead of against it has opened many doors for Frugal Muse.
"Amazon opens us to a whole audience of people. Instead of being afraid of Amazon, saying they're driving us out of business, we've sort of embraced it and used it for our benefit," Keller explained.
"Amazon has been wonderful for us," Glick added.
Throughout its history, Frugal Muse has managed to compete because of its selection and prices, its customer service record and its willingness to embrace new technology to do business. They have adapted well to the age of the Internet and online shopping. Technology is growing everyday and it affects everything, even books. With the growing popularity of e-books and e-readers it has become common for many people to read entire books on their phones. As this trend continues only time will tell how much and how fast the book industry will change.
For now, however, we will have to keep doing what we have been doing for 16 years. And for the people of Madison that means taking advantage of the wonderful stores that are Frugal Muse.
With its strong history and a good track record behind them, Frugal Muse are doing all they can to keep up with the times. When the first store opened in 1993 the Internet was still in its infancy. Now, 16 years later, things have changed dramatically. The Frugal Muse has done its best to compete with new advancements in technology.
"We have over 10,000 books listed on Amazon," Glick says. Working with Amazon instead of against it has opened many doors for Frugal Muse.
"Amazon opens us to a whole audience of people. Instead of being afraid of Amazon, saying they're driving us out of business, we've sort of embraced it and used it for our benefit," Keller explained.
"Amazon has been wonderful for us," Glick added.
Throughout its history, Frugal Muse has managed to compete because of its selection and prices, its customer service record and its willingness to embrace new technology to do business. They have adapted well to the age of the Internet and online shopping. Technology is growing everyday and it affects everything, even books. With the growing popularity of e-books and e-readers it has become common for many people to read entire books on their phones. As this trend continues only time will tell how much and how fast the book industry will change.
For now, however, we will have to keep doing what we have been doing for 16 years. And for the people of Madison that means taking advantage of the wonderful stores that are Frugal Muse.
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